SUEZ Event

Objective

SUEZ, a global leader in environmental services, sought to create a powerful and interactive experience at Ozwater ’24. With a focus on the circular economy and sustainability, they wanted an activation that would resonate with their mission of transforming human energy into positive environmental outcomes. The goal was to engage attendees in a memorable way that highlighted SUEZ’s commitment to sustainability and innovative environmental solutions.

Challenge:

Ozwater is Australia’s most prominent water industry event, attracting a diverse audience of professionals and stakeholders. SUEZ needed a unique activation that would not only draw attention but also align perfectly with their core values of sustainability and circular economy. The challenge was to create an experience that was both educational and engaging, while seamlessly integrating SUEZ’s mission.

Solution

Eco Renewable Energy worked with SUEZ to develop a customised activation for their exhibition space at Ozwater ’24. We used our pedal-powered bikes, which allowed attendees to generate their own energy through cycling. These hubs were not just a demonstration of renewable energy; they embodied the principles of sustainability and circular economy that SUEZ champions.
The bikes were strategically placed in the centre of the SUEZ exhibit, offering visitors an opportunity to actively participate in the energy generation process. As attendees pedalled, the energy they produced was used to power up their phones and devices, creating a direct connection between human effort and environmental impact.

Results

The pedal-powered hubs were a resounding success. They not only attracted a steady stream of visitors to the SUEZ booth but also sparked meaningful conversations about sustainability and renewable energy. Attendees were able to physically experience the concept of circular economy, reinforcing SUEZ’s brand message in a tangible and memorable way.
The activation stations became a focal point of the exhibition, drawing attention from both media and industry professionals. The hands-on experience allowed SUEZ to showcase their commitment to innovative, sustainable solutions in a way that resonated deeply with the audience.

Conclusion

The activations for SUEZ at Ozwater ’24 was a perfect example of how interactive, sustainable activations can enhance brand presence and reinforce core values. By transforming human energy into a powerful message of sustainability, we helped SUEZ create a lasting impact at one of the industry’s most important events.
This case study highlights the potential of Eco Renewable Energy’s unique solutions to elevate brand activations through immersive, sustainability-focused experiences.