PRODUCT
WeWatt Bikes
Location: Steampacket Gardens, Geelong
Overview
The vibrant city of Geelong played host to one of Australia’s most prestigious cycling events, the Cadel Evans Great Ocean Road Race. Among the many engaging activities was the “Club Allez” activation, a road safety initiative by the Transport Accident Commission (TAC) aimed at promoting the vital message: “Be Seen. Be Safe. Share the Road.” The activation, a collaborative effort by Graffiti Experiential, TAC, and Eco Renewable Energy, brought together cyclists, fans, and the local community in a dynamic and interactive experience that was both educational and entertaining.
Objective
The primary goal of the “Club Allez” activation was to raise awareness about road safety for cyclists and drivers, emphasising the importance of visibility on the road. The activation sought to engage participants in a memorable way, using innovative and interactive elements that underscored the critical message: “Be Seen. Be Safe. Share the Road.”
Activation Highlights
The “Club Allez” activation stood out for its vibrant fluoro-themed setup, which drew attention and reinforced the message of visibility on the road.
Pedal-Powered Phone Chargers: Eco Renewable Energy’s WeWatt Bikes were at the heart of the activation. These pedal-powered bikes allowed participants to charge their phones while engaging in a fun, physical activity. The bikes highlighted the importance of sustainable energy and served as a powerful metaphor for the effort required to stay safe and visible on the road.
Our Contribution: WeWatt Bikes
Eco Renewable Energy is proud to contribute to the success of the “Club Allez” activation with our innovative WeWatt Bikes. These pedal-powered bikes are designed to convert human energy into electrical power, allowing users to charge their devices while riding. At the activation, the WeWatt Bikes played a vital role in engaging participants, offering them a hands-on experience that combined sustainability with road safety education.
The use of WeWatt Bikes at the event highlighted the importance of renewable energy and provided a tangible connection to the physical effort required for safety on the road. By participating in this activity, attendees were able to experience firsthand the energy and attention needed to stay visible and safe while cycling.
Impact and Outcome
The “Club Allez” activation was a resounding success, attracting hundreds of participants throughout the event. The combination of vibrant visuals, interactive activities, and meaningful messaging ensured that the road safety campaign resonated with attendees. The WeWatt Bikes, in particular, were a major draw, with many participants expressing their appreciation for the unique and engaging experience.
The activation successfully raised awareness about the importance of visibility on the road, reinforcing the message that safety is a shared responsibility between cyclists and drivers. The collaboration between TAC, Graffiti Experiential, and Eco Renewable Energy demonstrated the power of innovative and sustainable solutions in creating impactful experiences that leave a lasting impression.
Conclusion
The “Club Allez” activation at the Cadel Evans Great Ocean Road Race showcased the potential of experiential marketing to drive important social messages. By combining vibrant design, engaging activities, and sustainable technology, the activation effectively promoted road safety in a memorable and impactful way. Eco Renewable Energy is proud to have been a part of this initiative, contributing to a safer and more sustainable future.
For more information about our WeWatt Bikes and other sustainable solutions, contact us now! +61280553775, info@ecorenewableenergy.com.au
