PRODUCT
Smart Solar Benches
Overview
Eco Renewable Energy worked with Pacific Blue, the major sponsor of the ‘Sweet Days, Hot Nights’ festival, to create an engaging and functional activation to elevate the brand’s visibility while providing tangible benefits to festival-goers. The solution? Our innovative Smart Solar Benches, they were a perfect fit for the sunny outdoor setting at Home Hill Showgrounds in Queensland.
Goals
Pacific Blue sought to achieve two primary objectives during the festival:
- Boost Brand Presence: Strengthen their visibility as a leading sponsor with eye-catching branding across both physical and digital platforms.
- Provide Practical Value: Offer attendees a convenient and meaningful experience that aligns with their brand’s commitment to innovation and sustainability.
The Solution
Eco Renewable Energy introduced Smart Solar Benches to the festival grounds, creating a multi-functional space where visitors could recharge their devices and connect to complimentary Wi-Fi. These benches, powered entirely by solar energy, showcased Pacific Blue’s commitment to renewable energy and enriched the attendee’s experience.
How We Made It Happen
Strategic Placement: The benches were strategically installed at high-traffic areas of the Home Hill Showgrounds, ensuring maximum visibility and utility.
Custom Branding: Each bench was adorned with Pacific Blue’s branding, while the customised Wi-Fi landing page reinforced their presence digitally. This seamless integration allowed attendees to engage with the brand in a functional and memorable way.
Eco-Friendly Focus: The sunny weather at the outdoor venue provided an ideal setting to highlight the capabilities of solar-powered technology. The Smart Solar Benches complemented the picturesque environment, emphasising sustainability without compromising utility.
The Impact
Enhanced Attendee Experience:
Visitors appreciated the convenience of device charging and free Wi-Fi access, making their festival experience more enjoyable.
Increased Brand Engagement:
The custom branding on both the benches and Wi-Fi landing page ensured Pacific Blue’s message resonated with attendees. Every interaction with the benches became a branding moment, reinforcing their image as a forward-thinking and eco-conscious company.
Sustainability in Action:
The deployment of solar-powered benches underscored Pacific Blue’s commitment to green solutions, aligning perfectly with the festival’s outdoor and vibrant theme.
Key Results
- Hundreds of devices were charged during the festival, showcasing the benches’ practicality.
- Attendees connected to the free Wi-Fi, driving digital impressions through the branded landing page.
- Positive feedback highlighted the benches as a favorite feature among festival-goers, strengthening Pacific Blue’s sponsorship value.
Conclusion
The work between Eco Renewable Energy and Pacific Blue at the ‘Sweet Days, Hot Nights’ festival demonstrated the power of integrating sustainability with innovation. By providing practical solutions through Smart Solar Benches, Pacific Blue achieved a significant boost in brand engagement while delivering value to the attendees.
Eco Renewable Energy remains committed to helping brands create impactful experiences through renewable energy solutions, enhancing both visibility and sustainability at events.
For more information on our Smart Solar Benches and other products, contact us at +61280553775 or email us at info@ecorenewableenergy.com.au.
