EVENT
Alibaba Conference & Exhibition
BRIEF
Attract customers to the Blackmores exhibition stand to spend time on their stand & engage with their sales team
HOW WE DELIVERED
• 2 WeWatt Bikes
• Physical branding on the bikes to explain the game & also add extra branding
• Customised software using Blackmores Branding guidelines & logo
• The aim was for 2 people to compete to see who could ‘fill’ the virtual Blackmores bottle faster, the winner would win a bottle of Blackmores tablets
RESULT
The stand gained major attraction by passersby, they stopped, interacted & competed on the bikes
