Experiential marketing continues to evolve, offering innovative ways for brands to connect with their audiences. As we step into 2025, new trends are shaping how businesses create memorable, engaging, and impactful experiences. Here are the top five experiential...
What is Carbon Footprint? A carbon footprint is the total amount of greenhouse gases that are released into the atmosphere as a result of human activities. These emissions include gases such as carbon dioxide (CO2), methane (CH4), and nitrous oxide (N2O). The carbon...
As education institutions face rising energy costs and increasing pressure to reduce their carbon footprint, schools and universities are turning to renewable energy as a sustainable, cost-effective solution. Investing in renewable energy installations is an...
Marketing has evolved significantly in the digital age. While traditional advertising still plays a role, many brands are now shifting towards experiential marketing, which prioritises real human connections over passive messaging. Experiential marketing engages...
In today’s eco-conscious world, hosting zero waste events is more than a trend, it’s a statement of your commitment to environmental sustainability. A zero waste event aims to minimise waste by ensuring that all materials used are either reusable, recyclable, or...
As awareness of climate change impact grows, event organisers in Australia and worldwide are seeking innovative ways to produce carbon neutral events. The events industry leaves a sizable footprint through transportation, waste, energy use and other factors. However,...
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