Events & brand activations are a fantastic way to engage with customers and raise brand recognition. But it’s not enough to just host an event. You need a well-planned strategy if you want your brand activation to have as much impact as possible. Brand...
It’s 2023 and consumer marketing is at its all-time high. This surge of marketing efforts, however, comes with many caveats. One of the many challenges that those in the marketing industry battle through is the difficulty of capturing consumers’ attention as people...
What is a Sustainable Event? Sustainable event planning refers to the practice of organising and managing events in a way that minimises negative impacts on the environment and promotes social responsibility. This requires considering the event’s effects on the...
What is the future of events – post Covid-19? This is something playing on all of our minds at the moment. Will we be required to social distance ourselves at an event/ conference/ festival? Will temperature checks of all visitors be mandatory/are venues...
From what you eat and drink to what you wear and use, brands are all around you. But when buying such products from renowned brands, have you tried asking yourself how they become so admired and trustworthy? All products that are newly manufactured and released are...
All of our appliances use power, which cost varies greatly on the quality, efficiency, age, condition, home’s wiring, and on the appliance itself. Figuring out how much energy our appliances and home electronics use can help us understand how much money we are...
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