Absolut Dance Floor

Background

The Melbourne Cup Carnival is a premier event in Australia’s social calendar, renowned for its glamour, excitement, and high-energy atmosphere. Absolut Vodka sought to elevate the experience by creating a unique and vibrant space where guests could dance and celebrate in style. The goal was to transform a standard event area into an interactive and memorable experience that captured the essence of the Absolut brand.

Challenge

Absolut Vodka envisioned a dynamic, engaging dance space that would resonate with the lively and festive nature of the Melbourne Cup Carnival. They wanted to create an immersive environment that combined both visual appeal and interactive entertainment. The challenge was to design and implement a dance floor that would not only attract and captivate attendees but also integrate seamlessly with the overall event setup.

Solution

Eco Renewable Energy partnered with Absolut Vodka to bring their vision to life with our innovative Kinetic Floors. Our Kinetic Floors, known for their ability to convert kinetic energy into electrical power, were the perfect fit for this high-energy environment. Here’s how we contributed to the success of the Absolut Dance Floor:

1. Design and Planning
   • Concept Development: We collaborated closely with Absolut Vodka’s events agency ‘Pim Group’ to understand their vision for the dance space. The design by Pim Group included a private bar and a mini dance club enclosed in a glass room, enhancing the exclusivity and appeal of the area.
   • Integration with Event Theme: Our team ensured that the Kinetic Floors aligned with the “Powered by Love” theme, incorporating elements that highlighted Absolut’s brand values and the festive spirit of the Melbourne Cup.
2. Implementation
   • Installation of Kinetic Floors: We installed the Kinetic Floors adjacent to the DJ booth, strategically positioning them to maximise visibility and engagement. The floors were designed to respond to the movement of the dancers, creating a dynamic and interactive experience.
   • Seamless Integration: Our installation team ensured that the Kinetic Floors were integrated smoothly into the event setup, with minimal disruption to the overall flow of the carnival. The setup included interactive lighting effects that enhanced the visual impact of the dance floor.
3. Execution and Engagement
   • Interactive Experience: The Kinetic Floors captured the energy of the dance movements, converting it into electrical power that illuminated the space. This interactive element added an extra layer of excitement for the guests.
   • Brand Integration: The dance floor’s design and functionality were tailored to reflect Absolut Vodka’s branding, creating a cohesive and memorable experience for carnival visitors.

Results

• Enhanced Guest Experience: The Absolut Dance Floor became a focal point of the Melbourne Cup Carnival, attracting attention and creating buzz among attendees. The interactive Kinetic Floors contributed to a vibrant and energetic atmosphere, aligning perfectly with the event’s festive spirit.
• Increased Brand Visibility: Absolut Vodka’s brand was prominently showcased through the dance floor’s unique design and engaging interactive elements. The integration of Kinetic Floors provided a memorable and innovative way to promote the brand.
• Positive Feedback: The Absolut Dance Floor received enthusiastic feedback from guests, who appreciated the creative and interactive features. The integration of Kinetic Floors added a unique dimension to the dance experience, reinforcing Absolut Vodka’s commitment to innovation and entertainment.

Conclusion

The collaboration between Eco Renewable Energy and Absolut Vodka for the Melbourne Cup Carnival resulted in a standout event feature that perfectly embodied the spirit of the carnival and the brand. By incorporating our Kinetic Floors into the Absolut Dance Floor, we delivered an engaging and memorable experience that enhanced the event’s overall atmosphere and showcased the potential of sustainable and interactive technologies in high-energy environments.