PRODUCT
WeWatt Bikes
We partnered with George P. Johnson and IBM to enhance the experience at IBM’s exhibition stand, where Max Kelsen and AutoDesk presented their groundbreaking solution – an innovative tool focused on delivering a more human-centered customer experience, blending advanced technology with practicality. The stand was featured at several prominent locations, including Sydney and Melbourne, attracting a diverse audience of attendees.
Challenge
Exhibition stands often face the challenge of standing out in a bustling event environment. IBM, alongside GPJ, sought to create a space that highlights their solution and also encouraged attendee interaction, leaving a lasting impression.
The goal was clear:
-Attract visitors to the stand
-Provide an engaging, hands-on experience
-Reinforce IBM’s commitment to sustainability
Solution
Eco Renewable Energy introduced WeWatt bikes to the exhibition stand. These innovative bikes allowed attendees to actively engage with the space by pedalling while charging their phones. The concept combined sustainability with functionality, aligning seamlessly with IMB’s message of integrating technology into everyday life.
Here’s how the solution unfolded:
- Interactive Attraction: Visitors enjoyed the unique experience of creating energy by pedalling, making it a fun and engaging activity.
- Sustainable Experience: The WeWatt bikes highlighted the potential of renewable energy in practical applications, reinforcing IBM’s alignment with sustainable practices.
- Memorability: By engaging directly with the product, attendees left the stand with a memorable and positive impression of IBM’s innovation and commitment to green solutions.
Results
The inclusion of WeWatt bikes transformed the IBM exhibition stand into a hub of activity. Key outcomes included:
Increased Foot Traffic: The bikes became a hub, drawing more visitors to the stand compared to other displays.
Extended Engagement Time: Attendees spent more time at the stand, actively pedalling and charging their devices while learning about IBM’s solutions.
Client Feedback
GPJ and IBM expressed their satisfaction with the activation, noting how the WeWatt bikes added a layer of engagement and sustainability that resonated with attendees.
Conclusion
By integrating WeWatt bikes, Eco Renewable Energy successfully helped IBM and GPJ create a standout exhibition stand. The activation demonstrated the power of combining interactive elements with sustainable technology to engage audiences effectively.
We look forward to continuing our collaborations and delivering innovative solutions that inspire and connect people. If you want to organise similar events, then contact us at +61280553775 or email us at info@ecorenewableenergy.com.au
