LeasePlan

Eco Renewable Energy partnered with LeasePlan and Bundy Agency for a series of high-impact exhibitions to show LeasePlan’s commitment to sustainability and the electric vehicle revolution. For this exciting collaboration, we provided our innovative WeWatt bikes, which are eco-friendly, engaging products that align perfectly with LeasePlan’s goal to promote renewable energy and sustainability.

The Challenge 

LeasePlan wanted to stand out at industry expos and elevate its presence at these events, ensuring its message of sustainability resonated with attendees. As part of its “Start Electric” campaign, the company aimed to highlight its leadership in helping businesses transition to electric vehicles, paving the way for a greener future. The challenge was to create and engage memorable experiences for visitors that reduce foot traffic and deepen their connection with LeasePlan’s mission.

Solution

We set up our WeWatt Bikes at LeasePlan’s expo stand. These bikes are interactive and powerful tools for showcasing sustainable energy in action. Attendees could pedal on the bikes to generate electricity, creating a dynamic and memorable experience while reinforcing the sustainability message. The bikes attracted a steady stream of visitors to the stand, keeping them engaged with the experience and LeasePlan’s vision for a greener future.

The Activation

The WeWatt bikes were more than just a product on display-they became an integral part of LeasePlan’s sustainability narrative. By incorporating the bikes into their expo stand, LeasePlan was able to demonstrate the connection between renewable energy and the shift toward electric vehicles. In this activation, visitors learned about LeasePlan’s electric vehicle offerings and interacted with the bikes, seeing firsthand how renewable energy can power our daily lives.

As part of the “Start Electric” campaign, the activation emphasised the importance of reducing our carbon footprint and transitioning to electric vehicles. LeasePlan highlighted their expertise in supporting businesses through this transition, helping them navigate the process of adopting electric fleets and becoming part of the green revolution.

Key Results

Increased Engagement: The WeWatt Bikes captured the attention of visitors, with many stopping by to try out the bikes and learn more about LeasePlan’s electric vehicle services. 

Brand Alignment: The activation reinforced LeasePlan’s commitment to sustainability and renewable energy, further aligning their brand with forward-thinking, eco-friendly initiatives. 

Memorable Experience: The interactive nature of the WeWatt bikes ensured that visitors left with a lasting impression of both LeasePlan’s mission and the power of renewable energy in driving the future of transportation.

Conclusion

This partnership between Eco Renewable Energy, LeasePlan, and Bundy Agency successfully brought together the power of renewable energy and the message of electric vehicle adoption. By incorporating WeWatt bikes into LeasePlan’s expo stand, we helped create a unique, engaging experience that attracted attention and also highlighted LeasePlan’s role in paving the way for a sustainable future.

At Eco Renewable Energy, we’re proud to support such initiatives that promote sustainability and innovative solutions. Through our WeWatt bikes, we continue to provide eco-friendly activations that leave a lasting impact, just as we did with LeasePlan’s “Start Electric” campaigns.

Ready to create impactful, sustainable activations for your brand? Call us at +61 2 8055 3775 or email us at info@ecorenewableenergy.com.au to discuss your next project!