PRODUCT
Kinetic Energy Floors
Location: Royal Randwick Racecourse, Sydney
Overview
NBN, Australia’s national broadband network provider, hosted a high-profile corporate event at the prestigious Royal Randwick Racecourse in Sydney. Their goal was to showcase their commitment to sustainability for their attendees in a unique and interactive experience. To achieve this, NBN turned to Eco Renewable Energy to provide an innovative solution that would highlight the generation and consumption of energy in real-time.
Challenge
NBN wanted more than just an interactive installation; they wanted to visualise the energy being generated by event attendees in a way that resonated with their core messaging. They sought to show, in a clear and engaging manner, how small, everyday actions like walking and dancing could contribute to energy generation and to tie this directly to their internal operations and sustainability efforts.
To meet this challenge, the event required an energy dashboard connected to the Energy Floors that could display real-time data on the energy generated by participants. The dashboard needed to showcase how much power was being produced and draw parallels with NBN’s corporate projects, providing both an engaging experience for attendees and a powerful message about energy consumption.
Solution
We collaborated closely with NBN to tailor the Energy Floors for this event. The Energy Floors were installed in a high-traffic area where attendees could walk, jump, and dance, generating energy with each movement.
To enhance the impact, a custom dashboard was developed, displaying real-time data on the energy output. The clean, user-friendly interface allowed attendees and corporate stakeholders to see how much energy was being created, converted into kilowatt-hours, and compared to the energy usage of various NBN projects.
The dashboard highlighted the following data points:
- Total energy generated by participants during the event.
- Comparisons between the energy generated and the power needed for NBN’s operations (e.g., powering a network tower or running a data centre for a day).
- Insightful metrics that helped NBN communicate their broader sustainability goals, including their efforts to reduce energy consumption across their networks.
Event Highlights
Real-time Engagement: The live dashboard created a fun, interactive experience, encouraging attendees to participate more actively. They could directly see how their movements impacted energy generation, turning a simple event into a conversation about clean energy and sustainability.
Corporate Messaging Alignment: By connecting the energy generated by attendees to NBN’s own energy usage data, NBN delivered a compelling message about the importance of sustainability within its operations. This real-time visualisation showed that just as small actions contribute to energy generation, so too do sustainable practises contribute to corporate efficiency.
Sustainability Showcase: Eco Renewable Energy’s Energy Floors served as both a tangible demonstration of clean energy technology and an effective engagement tool. The installation seamlessly aligned with NBN’s emphasis on clean energy and efficiency, showing attendees the potential of renewable energy in real-world applications.
Results
The Energy Floors installation was a major success at NBN’s event. It provided an interactive experience for the attendees and also enabled NBN to communicate their sustainability initiatives effectively.
Key outcomes included:
Increased Engagement: The Energy Floors attracted continuous participation, with attendees actively walking and dancing on the floors to see the energy they could generate.
Corporate Sustainability Messaging: The real-time energy data tied directly into NBN’s messaging about energy use in their projects, helping the company illustrate their commitment to clean energy in an impactful and relatable way.
Positive Feedback: Both attendees and NBN corporate leaders praised the installation for its innovation and ability to connect clean energy to their company’s goals.
Conclusion
NBN’s corporate event at Royal Randwick Racecourse was an exceptional example of how companies can use interactive installations to drive home important messages about sustainability. By partnering with Eco Renewable Energy and leveraging the power of Energy Floors, NBN was able to offer an engaging, hands-on experience that showcased clean energy generation and tied it directly to their corporate objectives.
The success of this event highlights the potential for Energy Floors to transform corporate events, providing an interactive experience and an educational platform for sustainability messaging.
For more innovative solutions on clean energy and experiential marketing, explore Eco Renewable Energy’s products like Energy Floors, WeWatt Bikes, and Smart Solar Benches at Eco Renewable Energy.
Contact us to discover how our clean, renewable energy solutions can power the event. Planning a brand activation in Sydney? Let us help bring your vision to life
