PRODUCT
WeWatt Bike
Location: Perth Convention Centre
Project Overview
At Eco Renewable Energy, we’re dedicated to creating meaningful, interactive experiences that allow participants to engage with sustainable technology. We partnered with The Conference Company for an event held at the Perth Convention Centre to showcase our innovative WeWatt Bikes. The event, attended by professionals from various fields, was an ideal setting to promote environmental responsibility through an engaging and memorable activation.
Our WeWatt Bikes allow users to generate electricity simply by pedalling. This demonstrates the power of human-generated energy and encourages individuals to think about sustainability differently.
Objectives
The objective was to provide attendees with a unique, hands-on experience that highlighted the possibilities of renewable energy in a fun and accessible manner. They were particularly interested in an activation that would:
-Engage a broad audience.
-Offer an environmentally-conscious activity that would align with the brand’s values.
-Encourage networking and conversations among attendees.
We aimed to meet these objectives by providing a solution to attract an audience while leaving a lasting impression.
Executing the event:
We carefully planned the WeWatt Bike to optimise visibility and accessibility at the venue. Positioned strategically near the catering area, our bikes were easy to notice and encouraged spontaneous participation. This high-traffic location allowed us to capture attendees’ attention without disrupting the event’s flow.
The setup and installation process was smooth, and everything was ready before the event began. We provided guidance and support to attendees interested in learning about the mechanics of energy generation through the WeWatt Bikes, making the experience both educational and entertaining.
Results and Feedback
The WeWatt Bikes became a significant attraction during the conference, drawing the attention of many attendees. The bikes quickly became a conversation starter.
Key Takeaways
- Enhanced Engagement: The WeWatt Bikes provided an interactive element that encouraged attendee participation and engagement during the event.
- Sustainable Focus: Attendees had firsthand experience generating electricity, highlighting the role of renewable energy tangibly and enjoyably.
- Positive Client Experience: The positive feedback from The Conference Company affirms the impact of our work and showcases the power of experiential marketing in promoting eco-friendly initiatives.
Conclusion
Our work with The Conference Company at the Perth Convention Centre demonstrates how well-chosen experiential products like WeWatt bikes can enhance an event’s impact by merging entertainment with education.
At Eco Renewable Energy, we’re proud to contribute to events that captivate audiences and inspire them toward a more sustainable future. If you are interested in hosting sustainable events using our products, contact us at +61280553775 or email us at info@ecorenewableenergy.com.au.
